A technology interest group for the library professionals in Maricopa County, AZ
If you are like most libraries, you may have noticed a drop in engagement on social media. Don’t feel bad – you are not alone. There are many reasons for this, including online fatigue, algorithms not favoring marketing content, and more. In this Tech Talk we have Samantha Mears the Communications Administrator with Maricopa County Library District discussing their innovative strategy of using Ad Pools for summer reading promotion in 2021. Samantha reviews what the process entails and discusses what the returns were for the efforts. And for those tired of just marketing through social media, Samantha also discusses other marketing channels used during the Summer Reading Program and which ones had the most return on investment. Finally, Samantha will discuss digital marketing tips and tricks for those looking to up their online presence and engagement.